To a non-technical audience, the term “headless” may provoke thoughts of an eerie legend, but to those building the next era of ecommerce, its definition isn’t macabre in the slightest.
What is headless commerce?
Using a headless model for digital commerce simply means decoupling an ecommerce system’s front end from its back end. Linking the whole system together are APIs that enable businesses to create customized ecommerce experiences that fit with their brand, strategy, and tech stack.
Headless commerce removes any one-size-fits-none challenges of monolithic systems and gives brands the ability to pick and choose the best elements to build an ecommerce channel that’s the right fit for the business.
The benefits of headless commerce
In practice, headless architecture offers businesses the greatest level of flexibility to build digital sales channels, enable complex commerce, and deliver rich customer experiences.
As more and more B2B and complex B2C businesses look to sell their products online, headless and composable architecture allow for companies to effectively extend their sales and revenue channels. Headless commerce can be an ideal approach for businesses that need to balance the imperative to sell more through digital channels with the need to provide a modern and personalized customer experience to buyers.
Headless architecture enables omnichannel extensibility, allowing businesses to provide a consistent customer experience regardless of the channel. Essentially, you can build your core experience and then extend it as you expand your revenue channels over time.
Does customized commerce have to be at odds with IT investment?
It may be a natural response to believe that greater flexibility and customization will necessarily require greater involvement from IT resources. While a headless approach to commerce can sometimes require heavy-lifting from IT teams, there are some modern and advanced solutions that ease the technical burden.
For example, at Logik.io, our Commerce Logic Engine is headless by design and also offers a point-and-click administration that enables businesses to achieve the ecommerce experience they want, without the traditional level of involvement from IT. Our API-first composable architecture allows ecommerce leaders to plug in to the front-end solutions and tools of their choice so that they can deliver on sales and CX objectives.
At Logik.io, we believe that buyers should be empowered to buy through the channels of their choosing, and businesses should be equipped to capture revenue wherever buyers are. Our headless approach to product discovery, configuration and recommendations gives complex businesses what they need to create omnichannel ecommerce experiences that modern buyers expect.
Curious to learn more about going headless with Logik.io? Discover Logik.io for eCommerce.
