Recently, we brought together a group of B2B eCommerce leaders to talk about everything from how to get a digital sales initiative started to why it matters to take a customer-centric approach to eCommerce.
Our webinar, How to Achieve Customer-Centric eCommerce and Uncover New B2B Revenue, featured insights from Andy Peebler, VP of Product Strategy & Ecosystem, Commerce Cloud at Salesforce, as well as Caroline Gillis, Senior Manager of Digital Experience at Panduit. Together with Logik.io's own Blake Grubbs and Laura Malandra, these eCommerce experts covered topics that hold value for anyone involved in kickstarting or advancing a B2B eCommerce strategy.
Here are just a few of the highlights:
Navigating Your eCommerce Maturity Journey
We talked through the New B2B eCommerce Maturity Model, discussing the hallmarks of each of the four levels and what's needed to make the "leaps" upward through the model.
Our challenge to you: assess where you are today in your eCommerce maturity journey, and determine what you need in order to take your next leap forward.
Anchoring to a Customer-Centric Digital Strategy
As Caroline talked through Panduit's eCommerce journey, one key element she highlighted was the strategic driver of customer-centricity.
As a network infrastructure and industrial electric wiring manufacturer, Panduit's products are inherently complex and the company's catalog is vast. Caroline stressed the importance of presenting solutions to buyers in eCommerce channels, which acknowledges the customer's needs while also boosting sales.
Thinking of eCommerce Maturity as a Journey vs. a Destination
Throughout our discussion, Andy Peebler shared a wealth of insight around how to frame eCommerce experience and technology strategies.
While it's hard to choose one point to highlight, Andy's emphasis on eCommerce as a journey vs. a destination was particularly striking. His perspective here should inspire digital leaders in any B2B company, no matter how advanced, to look at their eCommerce channel and push to evolve the experience further.
Of course, this is just scratching the surface of what the panel covered during the 45-minute session. If you missed our webinar when it happened live, you can still access the full discussion in the recording.
