Businesses today are facing an interesting commerce conundrum: two of the strongest current buyer preferences seem to exist in direct conflict with each other.
On one hand, consumerization of the market at large has led buyers to expect perfect-fit products and solutions, regardless of what their unique end goals actually are. They are losing satisfaction with offerings that only check a few boxes, preferring customizable, perfectly aligned options.
For sellers, this means they need to have a breadth of options available, accessible, and ready to go. To stay competitive and earn buyer patronage, they need to
- Offer more products with more SKUs
- Manage an increased level of product complexity
- Catalog a higher variation of products
- Maintain more complicated product data management on the back end
At the same time, consumerized shoppers want those perfect-fit products delivered via a low-touch, self-service, visually engaging and interactive buying experience. Whether or not they have the vocabulary to describe it, buyers gravitate toward eCommerce sites built around
- High speed attribute-based configurators
- Dynamic pricing rules and displays
- Intelligent product rules, restrictions, and recommendations
- Visual commerce and 3D renderings
Gone are the days of calling in to talk with an actual sales representative and having them get back to you in a bit with recommendations; today, buyers turn to intelligent guided selling paths baked into easily navigable online storefronts.
But constructing such shopping experiences doesn’t happen overnight. Businesses need to be intentional about striking the balance between offering the intricate products sellers expect while keeping administrative requirements low.
Thus, we reach the seller’s quandary: how can they simplify the selling process while introducing more complex offerings than ever?
With Logik.io.
Our purpose-built commerce logic engine was designed around innovations that fill critical technology gaps, increase sales efficiency, and reduce operational complexity for enterprise businesses.
Logik.io helps sellers improve omnichannel customer experience and revenue, introduce new products faster, and unblock the CPQ and eCommerce limitations seen in legacy tech stacks.
Now, it’s easier than ever to see what life with Logik.io could look like for you with The Logik.io Value Guide: Making Your Business Case for Logik.o.
The newest addition to our Resource Library, the Value Guide hinges upon a cutting-edge ROI projection model that delivers
- A crystal clear understanding of the value you can expect with Logik.io
- Easy-to-use tools to calculate estimated ROI based on your own company’s unique situation
- Real-life examples of how other businesses estimated their ROI before buying Logik.io
To learn more about why Logik.io should be incorporated into your immediate technology strategy, how our engine works in your favor, and the real-life net return from Logik.io value seen by other companies, download your free copy of the Value Guide at https://learn.logik.io/value-guide.
