Logik.io talks with Mike Milburn, Cofounder and CEO of Pimly, about the ways services can enhance buyer experiences.
Worlds are colliding.
That’s how Mike Milburn, the cofounder and CEO of product information innovator Pimly – and valued Logik.io partner – describes the continued consumerization of B2B buying and selling experiences. In our latest episode of Logik Talks, this “collision” of B2C-style buyer expectations in B2B environments was top of mind.
“Think about your personal life,” Mike says. “You step outside of this 9:00-to-5:00 work environment, and every B2C brand is hyper-personalized, simple, fast, and easy… It’s really hard to go from a B2C world and walk into a B2B environment and not demand the same customization, personalization, speed.”
But how can companies bridge this gap between expectation and experience?
As Mike explains to Logik.io’s Blake Grubbs, companies need services that can streamline tech stacks, enhance product information, enable guided selling, and deliver personalized experiences for modern B2B buyers.
Curious to hear more about how Logik.io and Pimly can combine in service of next-generation commerce experiences for B2B buying and selling? Watch this episode of Logik Talks: Giving Services the Spotlight they Deserve to Make Tech Stacks Streamlined.
Interested to see how Logik.io could support your unique sales process? Our CPQ experts would be happy to chat.