April 10,2023 | B2B eCommerce Taking Time for Tektronix – Commerce Consults with Logik.io

Logik.io CEO shares his expert insight as it relates to the buying experience provided by Tektronix. Can the Tektronix site satisfy the godfather of CPQ?

 

Logik.io is composed of configuration experts constantly searching for ways to make your eCommerce experience more streamlined, engaging, and successful. For buyers and maintenance teams alike, little is more appealing than a properly-architected online storefront built with their needs in mind.


In Commerce Consults, a recurring video series streaming on-demand through the Logik.io Youtube Channel, these same experts sit down to review real-life B2B eCommerce sites and assess their overall usability, structure, and experience.

Follow along with Logik.io’s own CEO, Christopher Shutts, as he turns this installation’s sights on Tektronix. 


An Oregon-based manufacturing company specializing in test and measurement equipment, Tektronix offers highly complex, technical products for a niche market.

Does the current online shopping experience provided by Tektronix accommodate the level of complexity found in their product catalog? Would you need a C-suite level of understanding to end up identifying the right solution on your own?

In just under 15 minutes, the latest installation of Commerce Consults brings you the answers to those questions – and more – along with commentary, recommendations, and shout-outs from Shutts himself.

To submit your business site for a Commerce Consult of its own, reach out to emma@logik.io for more detail. 

 

Blake Grubbs

Written By: Blake Grubbs

Blake has successfully helped several high-growth tech startups build and scale marketing over the past 10 years. Held marketing leadership roles at Seismic, Drift, Alyce, and Simplr, all who successfully doubled and tripled ARR bookings during his tenure. He has a Bachelor's Degree in Business Administration and Management from Boston University's Questrom School of Business.