Modern Revenue Orchestration
Transform sales productivity
and grow revenue
With CPQ from ServiceNow, sales teams spend less time managing a system and more time closing deals.

Omnichannel CPQ powered by AI
A composable, API-first platform with light speed performance and first-to-market AI innovation designed to make selling easier and faster.
AI-Guided Selling
Find and configure any product for any deal, no matter how complex. Embed the knowledge of your best salesperson and product expert into a modern, AI-guided configuration experience.
Unified Sales Channels
Centralize every cart, quote, and order in a single system and leverage the AI-powered guidance and guardrails to manage pricing, transactions, agreements, and subscriptions across channels.
Simplified Order Management
Realize the flexibility of a true, composable, API-first platform designed to maximize data extensibility and provide real-time visibility into configuration, order, and sales data across the business.
Experience CPQ on ServiceNow
It’s never been easier to sell, fulfill, and service on a single platform.

Spend more time selling
Your CPQ should be an amplifier—not another obstacle. With CPQ on ServiceNow, you can rightsize your revenue orchestration to support effective sales practices and modern buying behaviors.

INTELLIGENT
Enable smart, simple buying and selling experiences
Leverage deep industry expertise, proprietary solving engine, and embedded AI capabilities to keep pace with how your customers want to buy. At the same time, ensure your sellers can configure, price, and quote with speed and precision—maximizing efficiency, accuracy, and deal velocity.
INNOVATIVE
Access everything you need to sell complex products at scale
Our commitment to innovation in CPQ enables our customers to transform the sales process—eliminating friction, accelerating deal cycles, and delivering seamless, best-in-class buying experiences across every channel.


Performant
Light speed performance to supercharge sales productivity
Our proprietary solving engine thrives on complexity, operating at light speed regardless of your unique requirements. With a CPQ that just works, your team can spend less time on administration and more time on high-value selling work.
COMPOSABLE
Plug CPQ on ServiceNow into your revenue tech stack to optimize LTC from end-to-end
With a true API-first architecture, you can improve buying experiences and sales processes across any channel and connect with CRM, ERP, and commerce data flows with ease.


AI-Native
Simplify CPQ admin and sell more, faster
First-to-market AI innovation is the foundation of our omnichannel platform and trained by industry subject matter experts, making CPQ easier to use and more impactful for everyone to use.
"The beauty of composable architecture, especially with Logik.ai from ServiceNow, is the ability to quickly pivot and add new components to the architecture, which has made the system significantly more efficient and easier to use."
Dan Krantz, CIO, Keysight Technologies
Learn More

50 Questions for Your Next CPQ RFP
Download our guide to find 50 questions you should ask when evaluating CPQ vendors.
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The New CPQ Manifesto: A Call for Change
See our vision and explore what’s possible when CPQ works the way it was always meant to.
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How Oldcastle is Unifying CPQ Systems with Logik.io
Discover how this manufacturer is transforming configuration and quoting with Logik.io.
Read the customer story