B2B sales cycles are growing longer, sales teams are spending less time selling, and buyers increasingly prefer self-service experiences. Legacy CPQ platforms can only support outdated sales processes and struggle to keep pace with modern buyer expectations.
All the data points to CPQ being a critical technology investment that can support both sellers and buyers in the sale of complex products and services. Let’s take a look at five key B2B sales statistics and how an AI-powered CPQ can turn challenges into opportunities.
1. 43% of B2B sales leaders reported longer sales cycles in the past year. (Source: Uplead, 2024)
A sluggish quote generation process can contribute to delays in deal closure. A streamlined, AI-enhanced CPQ reduces approval bottlenecks and enables faster pricing and proposal creation.
How your CPQ should help:
- Provide AI-guided selling to help reps configure and price complex deals with ease.
- Automate pricing workflows to maximize accuracy and profitability.
- Eliminate manual quote generation, expediting deal closure.
While studies suggest that an effective CPQ can reduce sales cycles by 28%, Logik.ai customers have seen even better results. With AI-Guided Selling and Lightspeed Performance, Logik.ai puts sellers back in the driver’s seat, maximizing every opportunity to close deals faster. Learn how Logik.ai helped MarineMax increase sales velocity.
2. B2B eCommerce sales hit $1.77 trillion in 2023, a 12% increase from 2021. (Source: Zixflow, 2025)
Buyers expect a seamless, digital discovery, configuration, and purchase experience, even for complex deals. A modern CPQ must integrate with eCommerce platforms to deliver frictionless self-service discovery, configuration, and buying experiences.
How your CPQ should help:
- Support buyer-led sales motions with intuitive, attribute-driven configuration.
- Overcome common eCommerce constraints – such as variant limitations.
- Create a seamless transition between self-service and direct sales channels.
Forrester predicts that over 50% of large purchases will be processed through digital sales channels this year, as more B2B buying power shifts to millennials and Gen Z. Logik.ai is leading the charge in eCommerce for complex products and services, delivering AI-driven discovery and product recommendations. Learn how Ulrich, a construction and building materials company, increased online sales by nearly 400% after implementing Logik.ai.
3. 75% of B2B buyers prefer a sales experience without direct interaction with sales reps. (Source: McKinsey, 2024)
Even if a purchase doesn’t happen online, buyers always begin their journey there. Enabling fast, reliable self-service tools speeds up the sales cycle and increases customer satisfaction.
How your CPQ should help:
- Seamlessly implement AI solutions so buyers can discover products independently.
- Remove friction and lag time from complex configurations.
- Ensure a consistent and continuous experience across all sales channels.
However customers enter their buying journey—direct, online, or through a dealer/reseller—Logik.ai unifies the buying experience and enables real-time data flow across channels and downstream. Learn how manufacturing company Lamons used Logik.ai to unify their ERP, eCommerce, and CPQ systems to unlock revenue across channels.
4. Sales reps spend 70% of their time on non-selling tasks. (Source: Salesforce, 2024)
Manual pricing, approvals, and quote creation eat into valuable selling time. Automating repetitive tasks is now the only way to keep pace with competitors and ensure reps focus on closing deals.
How your CPQ should help:
- Infuse the expertise of your best salesperson and most knowledgeable product expert
- Leverage AI to guide every sales rep toward best-fit products and services.
- Facilitate line-item level control in every quote and recommend relevant upsells.
More than 30% of sales tasks and processes are estimated to be partially automatable, and when it comes to closing deals, every minute counts. Logik.ai solves CPQ problems that legacy solutions can’t. Learn how Logik.ai helped Keysight reduce quoting time by 40%.
5. 23% of B2B sales teams are in the process of experimenting with AI. (Source: McKinsey, 2024)
Beyond automation, the need for intelligent CPQ solutions is quickly outpacing what the market can readily deliver. An AI-powered CPQ helps reps navigate complex product and service catalogs with ease, quote quickly and easily, and capitalize on every opportunity.
How your CPQ should help:
- Intelligently recommend optimal configurations and pricing based on past deals.
- Dynamically adjust pricing and discounting strategies for maximum profitability.
- Reduce reliance on specialized CPQ admins by customizations and maintenance.
With AI embedded throughout Logik.ai seller experiences, sales teams are accelerating their quote-to-cash pipeline like never before. Learn how Cort Furniture uses intelligent guided selling to prescribe perfect-fit products to every customer.
Better CPQ, Better Sales Performance
The data is clear—today’s B2B sales environment is evolving, and legacy CPQ systems are holding businesses back. Investing in a modern, AI-driven CPQ improves efficiency, enhances the buyer experience, and drives revenue growth.
Businesses that leverage CPQ as a strategic advantage are poised to grow market share. Is your CPQ helping you win deals—or slowing you down? Learn more about how Logik.ai can transform your sales process today.
