CPQ Perspective

What You Gain (and Lose) with Advanced Configuration

Written by Blake Grubbs | October 17,2023

At Logik.io, we believe that CPQ administrators, IT architects, and sales operations leaders deserve a new approach to product configuration that can enhance efficiency and deliver superior experiences for buyers. If you’ve ever felt like status quo CPQ has held you back, it might be time for a new take on advanced configuration.

But what happens if you make a change?

With a new take on advanced configuration, you stand to gain a variety of benefits that can supercharge your sales and commerce goals. With a modernized approach to CPQ and guided selling, you can gain…

  • New levels of sales efficiency with a simpler process to configure complex products and deal structures
  • Quicker time to sale, through a guided selling process and streamlined CPQ
  • Flexibility to extend sales across new channels and for more use cases
  • Enhanced ability to offer consumerized buying experiences, regardless of your industry or the complexity inherent in your business
  • Future-proofed capabilities to solve for your customers’ emerging and complex requirements

On the other hand, when you take a new approach to advanced configuration, you can lose challenges that hold you back or stand in the way of your sales productivity. When you make a move to an advanced configuration solution, you can finally lose…

  • Potential wasted time configuring deals that don’t perfectly align with your customers’ needs
  • Uncertainty related to whether or not your configured solutions can completely solve your customers’ challenges
  • Painfully long implementation timelines that are often costly and stressful
  • Heavy IT involvement to manage CPQ that can slow down the sales process and thwart productivity
  • A non-intuitive user experience that clashes with modern commerce expectations

We know CPQ can be a challenging part of any complex sales process. But we happen to believe that it’s time to lose some of the pains associated with advanced product configuration. Are you with us?


Curious if our new take on advanced configuration is right for your business? Read our latest whitepaper and decide for yourself.