New B2B eCommerce Research from Logik.io

Findings from Logik.io’s 2024 study of 527 websites uncovers some startling issues — and competitive opportunities – in B2B eCommerce

DEERFIELD, Ill., June 4, 2024 — Logik.io, the company consumerizing enterprise selling experiences with advanced configuration technology, today announced new research that reveals a majority of B2B eCommerce website experiences are falling short of buyers’ expectations. The Real State of B2B eCommerce details a variety of findings related to product discoverability, product configuration, pricing, quoting, transacting, and overall buyer experience.

Key findings include:

• Six in 10 B2B eCommerce websites deliver a generally negative experience to buyers.
• Only 3% of B2B websites offer buyers a guided experience for product discoverability.
• More than 80% of B2B websites provide no product configuration options for buyers.
• Nearly 80% of B2B websites do not provide product pricing information for buyers.
• Nearly 8 in 10 B2B websites do not enable buyers to complete self-service transactions online.
• More than one-third (36%) of buyers said their B2B eCommerce website experience was worse than they expected.
  
  

Although Logik.io’s study points out several deficiencies in B2B eCommerce website experiences, there are also opportunities that emerge from the research findings.

Notably, while many see B2C eCommerce experiences as the model to emulate, B2B companies have an opportunity to outperform their B2C counterparts. Logik.io’s study found that nearly 20% of buyers rated their B2B eCommerce experience as better overall than typical B2C experiences. 

Logik.io’s research study was conducted with Sinclair Customer Metrics, a market research firm specializing in mystery shopping. The study assessed the websites of 527 B2B companies’ websites across a variety of industries, including Manufacturing, Technology/SaaS, and Health/Life Sciences. 

The Real State of B2B eCommerce is available now and can be downloaded on the Logik.io website.

About Logik.io

Logik.io is a unified advanced product configuration, discovery, and recommendation engine that makes complex selling simple in CPQ and eCommerce. Logik.io’s mission is to make selling simpler and buying better for every business across marketing, selling, commerce, and service channels by filling critical enterprise technology gaps in systems such as CPQ, ERP, and commerce. Founded in 2021 and based in Deerfield, Illinois, Logik.io is backed by Emergence Capital, Salesforce Ventures, ServiceNow Ventures, and High Alpha. For more information, please visit www.logik.io.

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